DECA · IMCP

Integrated Marketing Campaign-Product

Prepared event · Marketing. 2026-2027 season.

How CompPrep helps you prepare

• Practice tests built like the Marketing exam test, with 14 topic areas, plus short lessons and flashcards.
• Present to an AI judge, answer its questions, and get a score with your top 3 fixes.
• A project tracker with suggested steps and due dates.
• Feedback on your written entry that points out what to fix, without writing it for you.
• A daily 10–20 minute plan and a readiness score that tracks how prepared you are.

Test topics

• Business Law
• Channel Management
• Communications
• Customer Relations
• Economics
• Emotional Intelligence
• Market Planning
• Marketing-Information Management
• Pricing
• Product/Service Management
• Professional Development
• Promotion
• Selling
• Strategic Management

Typical project steps

1. Read the official guidelines and Penalty Point Checklist
2. Choose your topic or business
3. Research and collect data
4. Outline the written entry by guideline section
5. Write the first draft
6. Advisor feedback and revise
7. Final written entry (check page limits and format)
8. Build the presentation and visual aids
9. Rehearse with judge questions